Essential Principles for Fundraising Success (Heftet)

An Answer Manual for the Everyday Challenges of Raising Money



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Forfatter: og
Innbinding: Heftet
Utgivelsesår: 2012
Antall sider: 208
Forlag: John Wiley & Sons Inc
Språk: Engelsk
ISBN/EAN: 9781118427330
Omtale: Essential Principles for Fundraising Success
Essential Principles for Fundraising Success is a single-source, easy-access guide that offers answers to the most commonly asked questions posed by professional fundraisers and volunteers. Organized in a clear, easy-to-use question and answer format, Essential Principles for Fundraising Success takes on the challenges that arise daily in the ongoing, high-pressured business of raising money. In this book, G. Douglass Alexander and Kristina Carlson (the founders of the successful Internet-based, fundraising consulting firm FundraisingINFO) offer insight from their combined forty-six years of experience working with thousands of nonprofit organizations. Based on the enduring principles of fundraising, this important resource shows how to master the three mainstays of fundraising developing a case statement, creating a campaign strategy, and securing big gifts. Essential Principles for Fundraising Success also offers creative, out-of-the-box solutions for convincing reluctant board members and other stakeholders to follow proven, effective fundraising strategies

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