Essentials of Marketing (Blandet mediaprodukt)

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Forfatter: og
Innbinding: Blandet mediaprodukt
Utgivelsesår: 2014
Forlag: Pearson Education Limited
Språk: Engelsk
ISBN/EAN: 9781292063881
Omtale: Essentials of Marketing
Accessible to students with no prior study of Marketing and from all different backgrounds Brassington Essentials is a fun, up to date and interesting introduction to Marketing. The book has a great feel, full of large colour photos and frequent interesting cases from brands you will recognise, often with thought-provoking content that is relevant to the reader and accompanied by leading-edge online learning supports in the MyMarketingLab. Like Brassington's Principles of Marketing, this 'essentials' text brings together theory and practice. It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response. Written in a lively style with great design, Essentials of Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course in Marketing.

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