Ethical Marketing (Heftet)


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Forfatter: , , og
Innbinding: Heftet
Utgivelsesår: 2004
Antall sider: 288
Forlag: Pearson Education (US)
Språk: Engelsk
ISBN/EAN: 9780131848146
Omtale: Ethical Marketing
For Marketing and Business Ethics courses in business or philosophy departments. This text explores ethical issues facing marketing practitioners. It presents ethical theory in marketing context. Coverage includes advertising, product safety and targeting markets as well as marketing research, product counterfeiting, channels of distribution, selling practices and how to implement ethics into marketing organizations. Part of the applied ethics series, Basic Ethics in Action, edited by Michael Boylan.

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