*Instead of a single holiday, this one covers holidays year-round, keeping the book in-store and preventing against major returns from trade and conservative buys from specialty *We're including 50 original crafts by celebrated crafter mom Heidi Kenny. She's well-connected in the blogosphere (mypapercrane.com). *Wide range of craft types from paper crafts, sculpture, weaving, felting, and food crafts. *There are crafts for all ages and skill levels. Crafts are marked with icons to indicate projects that need adult supervision. *Features contemporary crafts attractive enough to appeal to the PaperSource shopper but mainstream enough to find a market with the Michael's shopper.