Actionable Web Analytics (Heftet)

Using Data to Make Smart Business Decisions



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Forfatter: og
Innbinding: Heftet
Utgivelsesår: 2007
Antall sider: 288
Forlag: John Wiley and Sons Ltd
Språk: Engelsk
ISBN/EAN: 9780470124741
Kategori: Data
Omtale: Actionable Web Analytics
Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions-and many more-using their decade of experience in Web analytics.

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