Customer Intelligence (Innbundet)

From Data to Dialogue

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Innbinding: Innbundet
Utgivelsesår: 2005
Antall sider: 276
Forlag: John Wiley and Sons Ltd
Språk: Engelsk
ISBN/EAN: 9780470018583
Kategori: Data
Omtale: Customer Intelligence
Developed from the authors' experience working with firms seeking to build better business intelligence, "Customer Intelligence" is concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for competitive advantage. At its core, it attempts to explain why the "age of information" has failed to live up to its own hype of specialization, personalization over homogenization, and consistently satisfying customers.

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