Data Mining Techniques in CRM (Innbundet)

Inside Customer Segmentation



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Forfatter: og
Innbinding: Innbundet
Utgivelsesår: 2010
Antall sider: 372
Forlag: John Wiley and Sons Ltd
Språk: Engelsk
ISBN/EAN: 9780470743973
Kategori: Data
Omtale: Data Mining Techniques in CRM
This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.

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