92 Strategies for Marketing Planned Gifts (Heftet)

Serie: Major Gifts Report 

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Innbinding: Heftet
Utgivelsesår: 2013
Antall sider: 48
Forlag: John Wiley & Sons Inc
Språk: Engelsk
Serie: Major Gifts Report
ISBN/EAN: 9781118690451
Kategori: Markedsføring
Omtale: 92 Strategies for Marketing Planned Gifts
Originally published by Stevenson, Inc., this practical resource assists nonprofit leaders and professionals in discovering new and better ways of identifying, cultivating, and successfully soliciting more planned gifts. In addition to actionable tips and techniques, this resource provides examples from other charities and nonprofit organizations as well as useful forms and brochures. Important topics covered include: * Strategies for promoting bequests * Incorporating planned giving into capital campaigns * Developing planned giving marketing plans * Acquiring testimonials * Identifying planned gift expectancies * Planning guidebooks * Attracting planned gifts * Life insurance gifts * Residual bequests * Preserving planned gift expectancies * Prospect management * Referral forms * Donor/prospect communication * Employee giving Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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