Advertising to Children (Innbundet)

New Directions, New Media

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Innbinding: Innbundet
Utgivelsesår: 2014
Antall sider: 276
Forlag: Pan Macmillan
Språk: Engelsk
ISBN/EAN: 9780230252028
Kategori: Markedsføring
Omtale: Advertising to Children
This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.

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