Big Social Mobile (Innbundet)

How Digital Initiatives Can Reshape the Enterprise and Drive Business Results


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Innbinding: Innbundet
Utgivelsesår: 2015
Antall sider: 256
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9781137410399
Kategori: Markedsføring
Omtale: Big Social Mobile
Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results.

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