Branding@ the Digital Age 2001 (Heftet)

Forfatter:

og

Legg i ønskeliste

Forfatter: og
Innbinding: Heftet
Utgivelsesår: 2001
Antall sider: 194
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9781349426652
Kategori: Markedsføring
Omtale: Branding@ the Digital Age 2001
Brands no longer exist solely in the realm of the physical. The advent of the internet and other new digital technologies means that companies - be they dot.com start-ups or traditional bricks and mortar companies - must develop a successful strategy for presenting compelling brands in the virtual world. Drawing on their experience with Interbrand, the world's largest branding consultancy, and including chapters by branding experts from Microsoft, McDonalds, Pepsi-Cola and Procter & Gamble, the authors examine how this should be done and map out the future of e-branding.

Til toppen

Flere bøker av H. Meyers og Richard Gerstman: