Brilliant Marketing Plans (Heftet)

What to Know and Do to Make a Successful Plan

Serie: Brilliant Business 


Legg i ønskeliste

Innbinding: Heftet
Utgivelsesår: 2011
Antall sider: 272
Forlag: Pearson Education Limited
Språk: Engelsk
Serie: Brilliant Business
ISBN/EAN: 9780273756293
Kategori: Markedsføring
Omtale: Brilliant Marketing Plans
Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively. Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task, the range of plans included cover the most common challenges facing marketing teams in both consumer and business-to-business sectors. Includes templates and worked up marketing plans and is rigorous and thorough -- equipping you with plans that really work.

Til toppen