Brilliant Marketing Plans (Heftet)

What to know and do to make a successful plan

Serie: Brilliant Business 

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Forfatter:
Innbinding: Heftet
Utgivelsesår: 2011
Antall sider: 272
Forlag: Pearson Education Limited
Språk: Engelsk
Serie: Brilliant Business
ISBN/EAN: 9780273756293
Kategori: Markedsføring
Omtale Brilliant Marketing Plans
Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively. Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task, the range of plans included cover the most common challenges facing marketing teams in both consumer and business-to-business sectors.Includes templates and worked up marketing plans and is rigorous and thorough  equipping you with plans that really work.

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