Building Brand Authenticity 2009 (Heftet)

7 Habits of Iconic Brands


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Innbinding: Heftet
Utgivelsesår: 2009
Antall sider: 233
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9781349368440
Kategori: Markedsføring
Omtale: Building Brand Authenticity 2009
The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.

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