Building Brands Directly (Innbundet)

Creating Business Value from Customer Relationships

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Innbinding: Innbundet
Utgivelsesår: 1996
Antall sider: 447
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9780333639078
Kategori: Markedsføring
Omtale: Building Brands Directly
New competition, technology and economics have changed the behaviour of markets and the practice of marketing. Customers are more discerning, and demand more quality, service and choice. Established brands are under threat. New brands are tougher than ever to build. How to create business value by sustaining existing brands and building new brands is the priority of our major business leaders, the managers to whom they entrust their brands and the students who are the brand stewards of the future. In this book Stewart Pearson explains how to build your brands directly: by investing in the loyalty of your customers and explains the commercial realities behind today's marketing headlines.

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