Business Strategies and Competitiveness in Times of Crisis
This book focuses on the relationship
between business strategy and competition among Italian SMEs in the aftermath
of the economic crisis. First examining business strategy and competitive
advantage in a broader sense, Business
Strategies and Competitiveness in Times of Crisis goes on to analyse the
strategic behaviour of SMEs and the key factors that allow them to overcome the
challenges they face. The book covers wide-ranging topics such as marketing and
communication strategies, internationalization process and entry modes, access
to credit, networking, innovation process and human resources enhancement.
Referring to insightful case studies and surveys conducted between 2011 and
2014, it reflects on managerial implications for Italian SMEs and identifies
their three main competitive challenges.