Cases in Retailing (Heftet)

Operational Perspectives

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Innbinding: Heftet
Utgivelsesår: 1997
Antall sider: 272
Forlag: John Wiley and Sons Ltd
Språk: Engelsk
ISBN/EAN: 9780631201731
Kategori: Markedsføring
Omtale: Cases in Retailing
This new casebook on retailing contains 18 up--to--date cases contributed by a team of 22 authors from universities teaching retailing in the UK. The cases focus on the type of operational problems or issues likely to face young graduate managers in multiple retail businesses. The collaboration between major retailers and academic institutions has resulted in each case taking a highly practical, problem--solving approach.

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