Commercial Nationalism 2016 (Innbundet)

Selling the Nation and Nationalizing the Sell

Serie: Palgrave Studies in Communication for Social Change 

Legg i ønskeliste

Innbinding: Innbundet
Utgivelsesår: 2015
Antall sider: 212
Forlag: Palgrave Macmillan
Språk: Engelsk
Serie: Palgrave Studies in Communication for Social Change
ISBN/EAN: 9781137500984
Kategori: Markedsføring
Omtale: Commercial Nationalism 2016
This book intervenes in discussions of the fate of nationalism and national identity by exploring the relationship between state appropriation of marketing and branding strategies on the one hand, and, on the other, the commercial mobilization of nationalist discourses.

Til toppen