Competitive Strategies (Innbundet)

Managing the Present, Imagining the Future

Serie: Bocconi on Management 

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Forfatter: og
Innbinding: Innbundet
Utgivelsesår: 2012
Antall sider: 288
Forlag: Palgrave Macmillan
Språk: Engelsk
Serie: Bocconi on Management
ISBN/EAN: 9780230301641
Kategori: Markedsføring
Omtale: Competitive Strategies
This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.

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