Content is Currency (Heftet)

Developing Powerful Content for Web and Mobile

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Forfatter:
Innbinding: Heftet
Utgivelsesår: 2012
Antall sider: 296
Forlag: Hodder & Stoughton General Division
Språk: Engelsk
ISBN/EAN: 9781857885736
Kategori: Markedsføring
Omtale: Content is Currency
In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of your product or business, but it means nothing if it's not written well, optimized for search and social media, and properly marketed. In Content is Currency, content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed.

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