Digital Product Management (Heftet)

Design Websites and Mobile Apps That Exceed Expectations

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Innbinding: Heftet
Utgivelsesår: 2013
Antall sider: 208
Forlag: Pearson Education (US)
Språk: Engelsk
ISBN/EAN: 9780321947970
Kategori: Markedsføring
Omtale: Digital Product Management
Product management improves the odds that your web sites and apps will be successful, and affirms the value that design brings to organizations and companies. App stores overflow with apps, and the Web seems to have more sites, content, and applications than people could possibly need. So how do you know that you are designing things that will be useful and, ultimately, successful? That's where product management comes in. Use market research to identify problems that people and organizations are really having, and then apply your creative and technical experience to design digital products that meet those needs with high levels of customer satisfaction Includes a foreword by Whitney Hess, founder and principal of the user experience consultancy Vicarious Partners, and the author of the Pleasure & Pain blog at www.whitneyhess.com/blog.

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