Electronic Marketing (Heftet)

Theory and Practice for the Twenty-First Century

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Forfatter: , og
Innbinding: Heftet
Utgivelsesår: 2003
Antall sider: 456
Forlag: Pearson Education Limited
Språk: Engelsk
ISBN/EAN: 9780273684763
Kategori: Markedsføring
Omtale: Electronic Marketing
Written by leading players in both industry and academia, Electronic Marketing: Theory and Practice for the 21st Century provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, the book includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.

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