Essential Guide to Marketing Planning (Heftet)

Forfatter:

Legg i ønskeliste

Forfatter:
Innbinding: Heftet
Utgivelsesår: 2013
Antall sider: 328
Forlag: Pearson Education Limited
Språk: Engelsk
ISBN/EAN: 9780273773634
Kategori: Markedsføring
Omtale: Essential Guide to Marketing Planning
Essential Guide to Marketing Planning 3e takes the reader step-by-step through the process of developing a creative, effective marketing plan for any product. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach offers practical guidance on how to research, prepare and present a great marketing plan. This text includes examples of marketing in action from well-known organisations, practical exercises to allow the reader to apply their knowledge and case studies with questions to reinforce understanding of the concepts and strengthen planning skills.

Til toppen