Evaluation in Advertising Reception (Innbundet)

A Socio-Cognitive and Linguistic Perspective


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Innbinding: Innbundet
Utgivelsesår: 2014
Antall sider: 207
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9781137350428
Kategori: Markedsføring
Omtale Evaluation in Advertising Reception
Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.

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