Explaining Consumer Choice 2007 (Heftet)


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Innbinding: Heftet
Utgivelsesår: 2007
Antall sider: 268
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9781349547111
Kategori: Markedsføring
Omtale Explaining Consumer Choice 2007
This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.

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