Globalization, Culture, and Branding 2013 (Heftet)

How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization

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Forfatter:
Innbinding: Heftet
Utgivelsesår: 2015
Antall sider: 193
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9781349462186
Kategori: Markedsføring
Omtale: Globalization, Culture, and Branding 2013
Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.

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