How to Manage Your Global Reputation 1998 (Heftet)

A Guide to the Dynamics of International Public Relations


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Innbinding: Heftet
Utgivelsesår: 1998
Antall sider: 181
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9781349140725
Kategori: Markedsføring
Omtale: How to Manage Your Global Reputation 1998
The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today. It examines the strategies and programmes of some of the world's prominent organisations, the barriers to international public relations, international media and how to develop a global voice. This is an essential guide to international PR for all PR professionals.

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