How to Manage Your Global Reputation (Heftet)

A Guide to the Dynamics of International Public Relations


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Innbinding: Heftet
Utgivelsesår: 2002
Antall sider: 228
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9780333987773
Kategori: Markedsføring
Omtale How to Manage Your Global Reputation
This is an updated and revised edition of the author's successful and ground breaking book on international public relations and global reputation. Michael Morley has counselled clients of the world's largest corporations. This book shows how to achieve a global reputation and why this makes a vital contribution to the survival and success of the corporation.

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