Integrated Brand Marketing and Measuring Returns (Innbundet)

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Innbinding: Innbundet
Utgivelsesår: 2010
Antall sider: 181
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9780230577343
Kategori: Markedsføring
Omtale Integrated Brand Marketing and Measuring Returns
A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.

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