International Business, Plus MyMarketingLab with Pearson eText (Blandet mediaprodukt)

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Forfatter: , og
Innbinding: Blandet mediaprodukt
Utgivelsesår: 2014
Forlag: Pearson Education Limited
Språk: Engelsk
ISBN/EAN: 9781292019307
Kategori: Markedsføring
Omtale: International Business, Plus MyMarketingLab with Pearson eText
This package contains Daniels, International Business, Global Edition 15e and access to MyManagementLab. Important information for students: You need both an access code and a course ID to access MyManagementLab. Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. For undergraduate and graduate International Business courses An effective balance between authoritative theory and meaningful practice. International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help students effectively put theory into practice. This edition features updated author-written cases, including ten entirely new cases, and expanded coverage on emerging economies. MyManagementLab for International Business is a total learning package. This package includes MyManagementLab, an online homework, tutorial, and assessment system designed with a single purpose in mind; to improve the results of all higher education students, one student at a time.
With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Find out more at www.MyManagementLab.com.

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