Internationalisation (Innbundet)

Process, Context and Markets

Serie: The Academy of International Business 

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Innbinding: Innbundet
Utgivelsesår: 1998
Antall sider: 279
Forlag: Palgrave Macmillan
Språk: Engelsk
Serie: The Academy of International Business
ISBN/EAN: 9780333699430
Kategori: Markedsføring
Omtale Internationalisation
This fourth volume in the Academy of International Business Series examines three main areas of internationalization: the internationalization process, competitive advantage in an international context and international business in emerging markets. The cohesive theme threading through the chapters comprises the twin objectives of assessing the current state-of-the-art research into international business phenomena and looking forward to emerging research themes for the new millenium.

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