Environmental Marketing Management (Heftet)

Meeting the Green Challenge

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Innbinding: Heftet
Utgivelsesår: 1995
Antall sider: 320
Forlag: Pearson Education Limited
Språk: Engelsk
ISBN/EAN: 9780273602798
Kategori: Naturvitenskap
Omtale: Environmental Marketing Management
This text provides a study of how environmental concerns affect the principles and practice of marketing and how the marketing function is affected by environmental concerns. It examines how aspects of marketing can be applied to developing and implementing greener strategies.

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