Asian Brand Strategy 2015 (Innbundet)

Building and Sustaining Strong Global Brands in Asia

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Innbinding: Innbundet
Utgivelsesår: 2015
Antall sider: 335
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9781137359162
Kategori: Økonomi og ledelse
Omtale: Asian Brand Strategy 2015
This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.

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