Bank Marketing for the '90's (Innbundet)

New Ideas from 55 of the Best Marketers in Banking


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Innbinding: Innbundet
Utgivelsesår: 1991
Antall sider: 228
Forlag: John Wiley and Sons Ltd
Språk: Engelsk
ISBN/EAN: 9780471522645
Kategori: Økonomi og ledelse
Omtale: Bank Marketing for the '90's
Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry. Contains the best marketing ideas for financial institutions in the 1990's, developed by some of the top and most respected marketers in banking.

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