Brand Engagement 2008 (Innbundet)

How Employees Make or Break Brands

Serie: International Political Economy Series 

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Forfatter:
Innbinding: Innbundet
Utgivelsesår: 2007
Antall sider: 231
Forlag: Palgrave Macmillan
Språk: Engelsk
Serie: International Political Economy Series
ISBN/EAN: 9780230573062
Kategori: Økonomi og ledelse
Omtale: Brand Engagement 2008
This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.

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