Brand Media Strategy (Innbundet)

Integrated Communications Planning in the Digital Era

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Innbinding: Innbundet
Utgivelsesår: 2014
Antall sider: 258
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9781137279569
Kategori: Økonomi og ledelse
Omtale: Brand Media Strategy
Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.

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