Brandjack! (Innbundet)

How Your Reputation is at Risk from Brand Pirates and What to Do About it


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Innbinding: Innbundet
Utgivelsesår: 2014
Antall sider: 315
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9781137375353
Kategori: Økonomi og ledelse
Omtale: Brandjack!
Containing 90+ case studies including BP, Beyonce, Pizza Hut and Chrysler, this is the first book to analyze brandjacking - when organizations lose control of their brand's image online. Combining crisis communication and social media, this book charts the trend's growth, offering advice to those who find themselves at the mercy of brand pirates.

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