Breaking Through 2004 (Heftet)

Implementing Customer Focus in Enterprises

Forfatter:

Legg i ønskeliste

Forfatter:
Innbinding: Heftet
Utgivelsesår: 2004
Antall sider: 222
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9781349517626
Kategori: Økonomi og ledelse
Omtale: Breaking Through 2004
In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprizes. In an environment of falling margins the model shows how to increase value to customers and improve business results.

Til toppen

Flere bøker av Sandra Vandermerwe: