Building Great Customer Experiences (Innbundet)



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Forfatter: og
Innbinding: Innbundet
Utgivelsesår: 2002
Antall sider: 240
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9780333990131
Kategori: Økonomi og ledelse
Omtale: Building Great Customer Experiences
This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies and brands may ultimately determine customer satisfaction and loyalty and commercial success. With the use of compelling examples and cases the authors show that this is key for all companies and organisations.

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