Business Management for the Equine Industry
Written by a team of consultants who combine modern business knowledge with decades of direct experience of working in the equine industry, this book bridges the gap between modern business theory and equine business practice. After providing overviews of the equestrian industry and the livery sector as a detailed example, Part I (Assessing a Business) sets out how to access the business environment, externally, competitively and with regard to its internal resources.
Part 2 (Management) goes on to deal with resource management and how to go about strategic planning and marketing, concluding with an overall Business Plan. Part 3 sets out a series of case histories to illustrate the principles as discussed in Part 1 and 2.
No other book applies a truly modern business approach to equine enterprise.
Sharon Eastwood, Anne-Lise Riis Jensen and Anna Jordon work together at Dark Horse Consultancy, a team of equine business consultants offering a wide range of advice and services to the industry.
Horse and Stable Management
Jeremy Houghton Brown, Sarah Pilliner and Zoe Davies
1 4051 0007 9
978 14051 0007 6
Jane Houghton Brown
0 632 04127 7
978 0632 04127 5
Horse Nutrition and Feeding
0 632 05016 0
978 0632 05016 1
Sarah Pilliner and Zoe Davies
1 4051 1944 6
978 14051 1944 3