Car Launch (Heftet)

The Human Side of Managing Change

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Forfatter: og
Innbinding: Heftet
Utgivelsesår: 2004
Antall sider: 252
Forlag: Oxford University Press Inc
Språk: Engelsk
ISBN/EAN: 9780195177985
Kategori: Økonomi og ledelse
Omtale: Car Launch
Car Launch: The Human Side of Managing Change is the first book in the new Oxford series, The Learning History Library. It is edited by Art Kleiner and George Roth, both of whom originated the concept of the learning history. These extended "Living" case studies use an innovative format based on "the jointly told tale" to help narrate the story of major intra-firm transitions. The learning history succeeds in balancing traditional research with pragmatic imperatives and powerful imagery.

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