Cause Marketing for Nonprofits (Innbundet)

Partner for Purpose, Passion, and Profits

Serie: AFP/Wiley Fund Development Series 


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Innbinding: Innbundet
Utgivelsesår: 2006
Antall sider: 312
Forlag: John Wiley and Sons Ltd
Språk: Engelsk
Serie: AFP/Wiley Fund Development Series
ISBN/EAN: 9780471717508
Kategori: Økonomi og ledelse
Omtale: Cause Marketing for Nonprofits
This book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and businesses to combine the power of their individual brands with a company's marketing might to achieve social and shareholder value while communicating their values. Cause Marketing for Nonprofits changes the way nonprofits view and execute cause marketing programs. It provides a wealth of hands-on, practical experience that can benefit any nonprofit organization interested in this innovative and growing form of generating revenue, building profile and achieving mission. No nonprofit can afford to ignore the contents of this important new book, the first designed specifically for the sector.

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