City Branding (Innbundet)

Theory and Cases


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Innbinding: Innbundet
Utgivelsesår: 2010
Antall sider: 269
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9780230241855
Kategori: Økonomi og ledelse
Omtale: City Branding
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

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