Consumer Brand Relationships (Innbundet)

Meaning, Measuring, Managing

Legg i ønskeliste

Innbinding: Innbundet
Utgivelsesår: 2015
Antall sider: 321
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9781137427106
Kategori: Økonomi og ledelse
Omtale: Consumer Brand Relationships
Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships.

Til toppen