Corporate Entrepreneurship (Heftet)

Innovation and Strategy in Large Organizations

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Innbinding: Heftet
Utgivelsesår: 2012
Antall sider: 528
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9780230304031
Kategori: Økonomi og ledelse
Omtale: Corporate Entrepreneurship
Corporate Entrepreneurship is about entrepreneurial transformation in larger organizations. Paul Burns shows how this can be achieved by building an organizational architecture - leadership, culture, structure and strategies - that encourages creativity, innovation and entrepreneurship. He synthesizes research from a number of business disciplines and draws on numerous corporate examples. New to this edition: - Sections on corporate governance, ethics, sustainability and corporate social responsibility - Greater emphasis on improving shareholder value through risk management and the generation of strategic options, rather than just improving profitability - Expanded coverage of the management of disruptive innovation and market paradigm change, as well as incremental innovation - Coverage of the financial crisis and recession, and their implications for entrepreneurship - Fully updated case studies and new learning resources Corporate Entrepreneurship is an essential text for all students of Entrepreneurship and Intrapreneurship, Strategy, Innovation and Leadership. Visit www.palgrave.com/business/burns for extensive student and lecturer resources including case studies and questions, an individual and a corporate entrepreneurship test, video commentaries and useful web links.

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