Defending Your Brand (Heftet)

How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks

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Forfatter:
Innbinding: Heftet
Utgivelsesår: 2012
Antall sider: 294
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9781137278753
Kategori: Økonomi og ledelse
Omtale: Defending Your Brand
Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.

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