Digital Television Strategies (Innbundet)

Business Challenges and Opportunities


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Innbinding: Innbundet
Utgivelsesår: 2002
Antall sider: 208
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9780333992951
Kategori: Økonomi og ledelse
Omtale: Digital Television Strategies
In Britain, America and many other countries television audiences and advertising revenues are declining. At the same time digital television and new models are emerging. This book looks at the reinvention of television. Who will be the winners and the losers and what will be the consequences? What will television look like and who will make it ? How will viewing behaviours change?

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