Ecommerce Analytics (Innbundet)

Analyze and Improve the Impact of Your Digital Strategy


Legg i ønskeliste

Innbinding: Innbundet
Utgivelsesår: 2016
Antall sider: 368
Forlag: Pearson Education (US)
Språk: Engelsk
ISBN/EAN: 9780134177281
Kategori: Økonomi og ledelse
Omtale: Ecommerce Analytics
Today's Complete, Focused, Up-to-Date Guide to Analytics for Ecommerce * Profit from analytics throughout the entire customer experience and lifecycle* Make the most of all the fast-changing data sources now available to you* For all ecommerce executives, strategists, entrepreneurs, marketers, analysts, and data scientistsEcommerce Analytics is the only complete single-source guide to analytics for your ecommerce business. It brings together all the knowledge and skills you need to solve your unique problems, and transform your data into better decisions and customer experiences. Judah Phillips shows how to use analysis to improve ecommerce marketing and advertising, understand customer behavior, increase conversion rates, strengthen loyalty, optimize merchandising and product mix, streamline transactions, optimize product mix, and accurately attribute sales. Drawing on extensive experience leading large-scale analytics programs, he also offers expert guidance on building successful analytical teams; surfacing high-value insights via dashboards and visualization; and managing data governance, security, and privacy.
Here are the answers you need to make the most of analytics in ecommerce: throughout your organization, across your entire customer lifecycle.

Til toppen

Flere bøker av Judah Phillips: