Essentials of Global Marketing (Heftet)


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Innbinding: Heftet
Utgivelsesår: 2012
Antall sider: 560
Forlag: Pearson Education Limited
Språk: Engelsk
ISBN/EAN: 9780273756545
Kategori: Økonomi og ledelse
Omtale: Essentials of Global Marketing
Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

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