Ethics in Marketing and Communications (Innbundet)

Towards a Global Perspective

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Innbinding: Innbundet
Utgivelsesår: 2011
Antall sider: 141
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9780230358553
Kategori: Økonomi og ledelse
Omtale: Ethics in Marketing and Communications
This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.

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