Explaining Consumer Choice (Heftet)

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Forfatter:
Innbinding: Heftet
Utgivelsesår: 2007
Antall sider: 256
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9781349547111
Kategori: Økonomi og ledelse
Omtale Explaining Consumer Choice
This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.

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